The ultimate Heineken experience: a Heineken Brewery Tour
A trip to Amsterdam would not be complete without spending some time at the Heineken Brewery. The Heineken Experience is a major tourist attraction in Amsterdam and offers a glimpse into the history and brewing process of the ‘golden’ beer. It is an interactive and very nice tour to discover the world of Heineken.
This post will describe in detail every part of the Heineken experience and will provide some tips and general information.
The Heineken experience in 12 steps:
1. Educate yourself
The experience starts with a visit to the old silos. Here, an employee will tell you all about Heineken’s history, the founders, the first bottle and how the beer was developed.
2. Walk through the beer silos
You can walk through the old silos and see some memorabilia, awards, and medals.
3. Know your beer ingredients
An employee will tell you an interesting and short story about the four main ingredients of a Heineken beer.
4. Kettle yourself
Within this room, you can see some preserved original copper kettles. The inside of the kettles are empty and used to project films on. In this room, you can also stir water in a massive barrel, grind barley and taste a mix of barley and water (not delicious though!)
5. Meet the horses
After the copper kettles room, you will visit the horse stable. I was lucky to meet Jean-Francois and Gerard, two of the nine black Shire horses. The horses have always played an important role in the Heineken story. In the past, they were used as a source of power and to transport the beer around the country.
6. Develop your own bottle
For just €6,50 you can bottle yourself by writing your name on a Heineken beer bottle. You can pick-up your bottle at the end of the tour at the cash desk.
7. Brew your ride. Be the beer
This is maybe the funniest part of the tour. You will become the beer yourself! How? Via a simulator. You will see the brewing process on a big screen and interactively join the process. When the water falls in the barrel, you get sprayed with water, and when the barrel gets stirred, the floor will shake and stir you.
8. Become a beer snob
After the simulation, you can finally taste a beer! A bartender will explain how you should drink you beer and what a perfect beer does look like. You can either finish your beer at the bar or enter a big green room where advertisements are playing and where you can sit down. If you do so, you should have a look at the rood. It is built from beer bottles and looks amazing.
9. Participate in beer activities
Now you will enter an interactive part. Here you can do several activities like karaoke, take a photo or cycle through Amsterdam with a simulator.
10. Ball the beer
Another interactive part is focused on sports and Heineken’s connection with FIFA. In this part of the tour, you can play FIFA or rugby, and see important football trophies and football shirts.
11. Enjoy a beer
The last part is the bar! You can ‘cash in’ your two tokens (that are attached to the rubber bracelet they give you upon entering) for two pints of regular Heineken or to tap your own beer. When you decide to tap your own beer, you need to hand in two tokens, and can only tap one beer. You do get a good explanation of a Heineken tap professional and after you have tapped your beer, a nice certification with your name and date.
12. Remembeer your experience
After the bar, you will walk through the shop where you can buy memorabilia. Here you can also pick up your personalized bottle (if you have created one at step six) and there is an opportunity to engrave a glass for only € 3,00.
I really enjoyed the Heineken Brewery Experience Tour in Amsterdam. It was busy and touristic, but not too much, so I still could enjoy my experience. I am more a wine person, but still enjoyed the tour. If you are not much fan of beer, then it is maybe not worth visiting this attraction.
Tip: The place can get really crowded. Try to visit the brewery in the morning and try to avoid weekends.
Below you can find some useful information for visiting the Heineken Experience:
Length of tour:
The tour takes around 1.5 hours. I took my time to read all the description and to play some games in the sports section, so it took me a bit longer. Overall, I spent almost 3 hours in the Heineken Experience.
Adults €18,00 (order online and just pay €16,00), child 12-17 years €12,50 and child 0-11 years free.
Stadhouderskade 78, 1072 AE, Amsterdam
Open 365 days a year.
Monday – Thursday: 10:30 – 7:30 pm
Friday – Sunday: 10:30 – 9:00 pm
July & August: 10:30 – 9:00 pm everyday
I hope this post can help you prepare what to expect at the Heineken Brewery Experience. If you already visited the experience, I am curious about your experience. Let me know if you enjoyed it!
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I never did this when I was in Amsterdam but it’s on my list for next time! Such a cool place 🙂
Birthe (from Wandering the World)
Cool! We’re from Belgium, so true (Belgian) beer lovers! Never really deed a brewery tour though. This one sounds pretty awesome, even though we prefer Cristal Alken or Stella Artois. 😉 Love that you can create your own beer bottle, engrave a glass and you can even FEEL how beer must feel! 😀
So, next time you should definitely try this! =)
Great and helpful post! I am going to Amsterdam at the end of March, so will definitely visit the Heineken museum!
Thank you! Yeah, you should! Have fun! =)
What's Katie Doing?
Ah I never made it to the Heineken experience when I visited Amsterdam (visited Bols genever instead!) – but it gives me a good excuse to go back!!
Yes, you should! It’s definitely worth it! How was the Bols genever?
What's Katie Doing?
It was very fun – some history, some smell and flavour exploration and of course a tasting with cocktails at the end 🍸😋
Sounds great as well! Will try it next time when I am in Amsterdam! 🍸😋