On a damp Sunday morning, I decided to visit the Choco-story museum in Bruges and to indulge in my chocolate addiction without judgement. As if nearly 50 chocolate shops in Bruges wasn’t enough for me… The chocolate museum in Bruges is a wonderful place to learn more about chocolate from bean to bar and beyond. When you think about chocolate, I doubt you think about all the steps and patience that is required to make it.

Bruges: Choco-Story
(Chocolate Museum)

Photo by Tetiana Bykovets on Unsplash

My Choco-Story experience in Bruges

Entering the small lobby, I showed my combination ticket with the Friet Museum (the museum of French fries) and received a laminated map of the museum and a chocolate bar. With the map, I started exploring the three floors which are serviced either by stairs or a lift for the less mobile.

The museum focuses on the history of chocolate and cacao from its origins in central America on to how chocolate became popular across Europe. All products are displayed with informative texts in English and Dutch. I didn’t realise so many types of cocoa beans exists. There are seven dispensers along the way, where you can help yourself to ‘all you can eat’ chocolate buttons in milk, dark and white chocolate. Delicious!

Chocolate pots, royal gift tins, and chocolate molds 

After learning more about cacao beans and the different types of chocolate, I was intrigued by the pots to melt the chocolate into drinking chocolate. The exhibition was nicely decorated with an extensive collection of pots and accessories used for enjoying the liquid chocolate drink. Also plenty of Belgian molds and shapes were represented in plastic and iron pans. The molds have different shapes and sizes with for example flowers or the name of the chocolate shop on it. 

The Belgium Royal Family have a tradition of selling chocolates in commemorative tins each year. The museum shows a bit of the tin history on display along with packaging and advertisements over the years. 

Chocolate art sculptures

On the way to the chocolate demonstration and tasting, I was impressed by the chocolate art and sculptures, presented in a room filled with the aroma of chocolate. All the sculptures were made from chocolate. Really impressive…

Chocolate demonstration and tasting

In the end there is a live demonstration where a chocolatier shows you how pralines are made. The chocolatier/pastry chef explained in English how they make the chocolate before filling the molds, how they temper the chocolate, and cool the molds before expelling the chocolates to the attendees. Once the demonstration is finished, the tray of praline bon-bon is passed around and you can taste the chocolate.

Gift shop

There is a small gift shop with a selection of souvenirs to suit all pockets. The praline creme filled chocolates that I tasted in the demonstration room were also available in a small box along with smaller chocolate gifts. There were also gifts like books, t-shirts, molds, and other chocolate related souvenirs.

Location of Choco-Story in Bruges

The Choco-Story Museum is located in a beautiful historical building in the Wijzakstraat 2 (Sint-Jansplein, 8000 Bruges). If you are coming from the Belfry and famous Market Square, it’s just a short walk to the museum. The museum is open daily from 10 a.m. – 5 p.m. and I would allocate at least two hours to explore the museum if you are keen to read all displays.

Contact details

Price information

Individuals:

Adults€ 9,50
seniors 65+€ 7,50
Children up to 11 years old€ 5,50
Children up to 5 yearsFree
Students€ 7,50

There’s also a possibility to buy a combination ticket: Combination ticket Choco-Story/Diamond Museum: € 17.00 (including diamond-cutting demonstration). Combination ticket Choco-Story/Lumina Domestica and combination ticket Choco-Story/Belgian Fries Museum: € 14.50. Combination ticket Choco-Story/Belgian Fries Museum/Lumina Domestica: € 16.50.


All in all, a thoroughly enjoyable way to spend a couple of hours in Bruges on a damp day. I enjoyed the museum and would recommend it. It’s a bit of an expensive visit, but it contains lots of information, free samples, a short film on harvesting and manufacturing of chocolate, and a chocolatier in action. After visiting the museum, I couldn’t eat more chocolate for the remaining part of the day. The free chocolate really made the visit decent!

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